Elissa leads marketing at SpruceID with 10+ years in tech GTM. She loves the online moments where clarity matters most, and the small UX decisions that make a process feel either brutal or seamless. She based in Seattle, WA.
Zero Trust
Reducing Fraud Without Slowing Down Services
Fraud prevention often creates friction for legitimate users. This post explores how modern verification, risk-based workflows, and selective disclosure can reduce fraud without adding delays.
Interoperability
Interoperability Without Lock-In: Why Standards Matter
Vendor lock-in slows innovation and increases long-term cost. This post explains how open standards enable interoperability across agencies, vendors, and platforms — while preserving flexibility.
Document Intake
Designing Digital Services People Actually Complete
Completion rates matter more than features. This post explains how clear flows, fewer steps, and intelligent defaults dramatically improve user outcomes — especially for high-stakes government services.
Document Intake
Why Digital Services Fail Without Trustworthy Data Intake
Most government modernization efforts break down at the first step: data intake. This post explains why intake (not interfaces) is the bottleneck in digital transformation, and how structured, secure data capture changes everything downstream.
Digital Identity
Verifiers: Trust at the Point of Use
Part 7 of SpruceID’s Digital Identity in America Series
Digital Identity
Enabling U.S. Identity Issuers
Part 6 of SpruceID’s Digital Identity in America Series
Digital Identity
Practical Digital Identity in America
Part 5 of SpruceID’s Digital Identity in America Series
Digital Identity
Digital Identity: Privacy and User Control
This article is the fourth installment of our series: The Future of Digital Identity in America.
Digital Transformation
A Practical Checklist to Future-Proof Your State’s Digital Infrastructure
From vendor lock-in to privacy compliance, the path to digital modernization is full of trade-offs. This checklist gives state decision-makers a practical framework for evaluating emerging identity technologies and aligning with open-standards best practices.
Digital Identity
The Technology Powering Digital Identity
This article is the third installment of our series: The Future of Digital Identity in America.
Digital Identity
Digital Identity Policy Momentum
This article is the second installment of our series: The Future of Digital Identity in America.
Digital Identity
Foundations of Digital Identity
This article is the first installment of our series: The Future of Digital Identity in America.