Meet the SpruceID Team: Dani Johnson
Dani, Head of Operations at SpruceID, brings extensive experience in managing a wide range of responsibilities, from finance to people operations.
Team: Operations
Based in: Seattle, Washington
About Dani
I’ve worked in business operations throughout my career, and SpruceID is my second software startup. I wanted to work on the most challenging and innovative technology I could find. When I found SpruceID it felt like a perfect fit: a great home for my existing skills where I could have a broad portfolio of responsibilities, as well as an exciting set of fresh challenges.
Can you tell us about your role at SpruceID?
As the Head of Operations, I manage accounting and finance, people operations, compliance, and the rhythm of business. I work with our outstanding legal and accounting teams and oversee financial audits and SOC 2 audits. I also work closely with our CEO and lead special projects of all shapes and sizes.
What do you find most rewarding about your role?
My role is always evolving to cover new ground, so I always have something new to learn. At SpruceID I have access to so many expert minds, and it is incredibly rewarding to be able to soak up new subject matter expertise on a regular basis.
What are some of the most important qualities for someone in your role to have, in your opinion?
Integrity, drive, and an intensely meticulous and organized nature. I was one of those little kids that always colored inside the lines. My plastic dinosaurs were in order on the shelf.
What are you currently learning, or what do you hope to learn?
I am currently working a lot on international initiatives, so I am learning about corporate establishment, banking, contracting, and employment in some jurisdictions outside the US. Fascinating and sprawling.
What has been the most memorable moment for you at SpruceID so far?
Some of my most treasured SpruceID memories are of experiences we’ve had as a team at our team gatherings. Scrambling to get the wifi working in our ad hoc offices in Kyoto, eating together in one of the shacks on Copacabana Beach, singing along to Irish traditional folk music in Dublin.
What is some advice that you’d give to someone in your role who is early in their career?
Be worthy of the trust your organization has in you.
How do you define success in your role, and how do you measure it?
When the organizational operations are running smoothly it frees up the rest of the team to innovate and explore, so in some ways I measure success in my role by how little everyone else needs to think about it. Like great service at a restaurant, you don’t really notice it, you just notice that you have what you need. That is my goal.
Fun Facts
What do you enjoy doing in your free time?: Traveling near and far, cooking, eating, and taking long audiobook walks.
What is your favorite coding language (and why?): Rust, of course!
If you could be any tree, what tree would you be and why?: Any kind that involves animal visitors. Pinyon pine for bear visitors, or one of those argan trees the goats climb. A big fir tree for owl and squirrel friends would be fine.
Interested in joining our team? Check out our open roles and apply online!
About SpruceID: SpruceID is building a future where users control their identity and data across all digital interactions.
